About Us

SUNLESS, REDEFINED.

MSK Labs exists to change the way sunless tanning feels, looks, and performs.
Built like skincare. Designed for real skin. Powered by science.

For years, sunless tanning has been treated like a shortcut. Quick fixes. Harsh formulas. Results that looked good for a moment, then faded unevenly or left skin with breakouts.
We knew there was a better way.

MSK Labs was created with a simple idea: sunless should feel like skincare. That means formulas that respect the skin barrier, ingredients that do more than add color, and results that look natural from AM to PM. By combining clinically informed skincare actives with clean tanning technology,
we deliver glow without UV exposure and without compromising skin health.

MSK Labs exists to change the way sunless tanning feels, looks, and performs. Built like skincare. Designed for real skin. Powered by science.

For years, sunless tanning has been treated like a shortcut.
Quick fixes. Harsh formulas. Results that looked good for a
moment, then faded unevenly or left skin with breakouts.
We knew there was a better way.

MSK Labs was created with a simple idea: sunless should feel like skincare. That means formulas that respect the skin barrier, ingredients that do more than add color, and results that look natural from AM to PM. By combining clinically informed skincare actives with clean tanning technology, we deliver glow without UV exposure and without compromising skin health.

Sunless, redefined.

FOUNDED BY MISHEL CHERNYAVSKIY

Mishel is a celebrity spray tan artist and on-set body glow expert with over nine years of hands-on experience in sunless tanning, skin finishing, and camera-ready results.

She started her first tanning business as a senior in high school, turning a side hustle into a full-time career. Since then, she has built and grown MSK Studio, tanning thousands of women each year and becoming known for her ability to create seamless, natural-looking results for VIP clients and celebrities.

Her work spans fashion shows, red carpets, film sets, editorial shoots, and global campaigns. Most notably, Mishel served as the lead spray tan artist and skin finishing expert for the Victoria’s Secret Fashion Show runway in 2025. Across every client, one thing remained consistent: real looking skin always looks better than artificial color that leaves streaks and stains.

FROM SET TO SKINCARE

After years of working behind the scenes, Mishel saw a clear gap in the market. Professional, on-set level results were not accessible in everyday products. MSK Labs was created to change that.

"I created MSK Labs to bring on-set level results into everyday routines, without compromising skin health."